India is not Europe: while minimalist design dominates in Germany, India thrives on bold colors, strong contrasts, and a touch of Bollywood.
The challenge was to combine vibrant aesthetics with clear, intuitive navigation across several areas.
Together as a team, we developed a uniform design language that perfectly combines cultural authenticity and user-friendliness.
This is only available in India - and so the idea was born in the product team, which landed directly on our desk. Parallel to the Jio launch, we developed the device brand LYF, which was launched at the same time.
The initial focus was on smartphones with an integrated Jio Experience. Our tasks included the brand image, the digital presence and the onboarding experience.
