WORK IN INDIA
JIO LAUNCH
CREATE A NEW BRAND IN 12 HOURS?
EVERYTHING IS POSSIBLE IN INDIA.
MY TASKS
UX DESIGNUI DESIGN
CUSTOMER JOURNEYBRANDING
India is more from everything. More people, more colors, more hustle, more playfulness and more extreme contrasts. The market has an wide ranch from highly educated to illiterate people. But this challange makes this job, create a brand for everyone, even more interesting.
In Mumbai I was part of an international team, which worked together on a crazy but very exciting project. We created the digital products for Jio, a start up telecommunication brand.
My team were working focused on the digital instore experience and also on the experience on the device. Means we build a connected system between the customer, store managers and cashiers via tablets. The instore experience was a totally different than I known from Europe. With tools like customer journeys, personas and real life shop experience we built a digital apps system which connected the user faster to there Need’s and Want’s and also let the shop manager interact better to them.
A collaboration with iconmobile and functional aesthetics.
EVERYTHING MUST BE MORE COLORFUL,
WE ARE IN INDIA NOT EUROPE.
EVERYTHING MUST BE MORE COLORFUL,
WE ARE IN INDIA NOT EUROPE.
The other job we were involved was designing the brand LYF, smartphone devices which were launched and worked with the Jio plans and apps. First, we created the image of the brand after this the focused on the onboarding process and building the brand website.
The time in India was one of my most exciting projects. Not only because the task was so interesting, but also the challenge to understand and work with a totally different culture.
